A Storyteller's Musings on Strategic Communication and Leadership

  In college, I realized the importance of having a personal brand on social media. My personal brand showcases my creativity through writing and multimedia. Job seekers can use an online personal brand to display to potential employers how their skills and qualities set them apart from other candidates. Businesses establish online brands to showcase their products and services to their target audience. To stand out from the competition, strategic communicators must produce online messages that create an impact and start conversations that can build relationships with clients. Social media has the capability to bolster or damage a company’s brand. When a company suffers backlash from a post on its social media page, then its trust with its customers is damaged. In today’s discussion, I will talk about how to protect and build online brands.      Protecting Brand Reputation Strategic communicators must have safeguards in place when there is a comment that displeases...

  I was not familiar with crowdsourcing until this class. I have taken part in many surveys throughout my life. Surveys are more focused on giving specific questions that do not give participants as much leeway in how they answer. Crowdsourcing allows participants to have more creativity in their answers to certain questions. Crowdsourcing is beneficial for strategic communicators to use to engage with their audience and gain new ideas to build their brand. In today’s discussion, I will talk about how social media and crowdsourcing is beneficial for strategic communicators to gain new insights that can grow their company’s brand.    Social Media: A Critical Component of Crowdsourcing Strategic communicators can use social media to their advantage when it comes to crowdsourcing. Social media plays a key role in bringing people of different perspectives together. Companies that want to have a diverse portfolio of participants for a crowdsourcing campaign should use soci...

  I wrote my first blog in college. It described my experiences of studying abroad in Ireland during a five-week trip. A year after graduating college, I decided to write another blog that focused on offering advice to students getting ready to graduate and look for employment. In 2019, I set out on writing a blog that was personal to me because I described how I find hope in the dark times. I was inspired to write the blog after my grandmother passed away in 2010. I have written many blogs that focused on different areas of my life. This year was the first time I blogged in two years. I gained a new appreciation for blogging in this course. Blogging serves a purpose in journalism. It helps build a dialogue between journalists and the public. As newsrooms start to shrink, more citizen journalists are being used to disseminate information and report on current events online. In today’s discussion, I will talk about how citizen and professional journalists serve a similar purpose and...