A Storyteller's Musings on Strategic Communication and Leadership

  Twenty years ago, the only advertisements I viewed from businesses were on billboards or television commercials. There was a limited audience before social media sites entered the picture. In the digital age, social media helps companies engage with a larger audience. Social media sites like Facebook and Twitter are important tools in the communications industry. These sites offer many resources to help companies build their online image. In today’s discussion, I will talk about how social media is beneficial for strategic communicators creating and distributing online content.      Social Media Strategy Strategic communicators must have a social media strategy for their brands. A social media strategy outlines “your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress” (LePage & Newberry, 2021). A well-documented strategy should include social media accounts and goals tailored to each of those s...

  It may be hard to believe, but I have only had a smartphone for two years. I was the proud owner of a flip phone throughout my middle school and college years. Sure, it had its drawbacks. Not being able to go on the Internet and download apps were the biggest disadvantages. Now that I have a smartphone, I could not imagine my life without it. Mobile communications have come a long way since the 90’s. Instead of friends calling each other on a landline, they are chatting on Facebook Messenger. Since the COVID-19 pandemic, people are using mobile apps like Zoom and WebEx to have video conversations from their homes. Strategic communicators trying to bolster their campaigns can take advantage of the various mobile technologies available. Mobile is changing the way strategic communicators present messages and interact with their online audience. In today’s discussion, I will talk about how mobile communications can be used as a tool for strategic communicators.   Conquering Th...

  When I was in elementary school, I did not have a Facebook or Twitter to use to communicate with my friends. In high school, I had a Myspace page, but that was short lived. I remember getting my first Facebook page my sophomore year of high school. I enjoyed being able to talk to my friends. Facebook is an outlet I still use to this day. Since the launch of Facebook and Twitter, data has been created and replicated at a speed that seems to increase month after month. A study sponsored by EMC in 2011 stated that 1.8 zettabytes were created and replicated. That amount of data is equivalent to “every person in the United States tweeting 3 tweets per minute for 26,976 years nonstop” (McGaughey, 2011). Even 10 years later, the amount of data continues to grow. According to projections from Statista, there will be “74 zettabytes of data created in 2021” (CloverDX, 2021). A zettabyte is equal to one trillion gigabytes. In the media industry, companies must adapt to the digital age becau...

  My name is Lindy Oller. I am a former journalist from Georgia. I worked as a reporter for the Opelika-Auburn News in Auburn, Alabama. I received a Bachelor of Science degree in Mass Communications from the University of West Georgia. I am currently working on getting my Master of Science degree in Strategic Communications from Troy University. In this blog, I will focus on strategic communications and emerging media. The topics I will discuss include traditional media, digital media, mobile and strategic communication, social networking and strategic communication, blogging, citizen journalism and digital democracy, crowd sourcing, politics and the global impact of emerging media, branding and online reputations, children, the future of media and regulatory issues and what’s next for emerging media. This blog will be published on a weekly basis. The web address for the blog is https://lindyoller.blogspot.com/?m=1. My background in journalism and current graduate studies in st...