A Storyteller's Musings on Strategic Communication and Leadership

  In the age of technology, many children would rather have online chats than have social interactions outside of the internet. Some children create their own social media profile as young as 12 years old. While social media can be used by children to communicate with their distant friends and relatives, it can also pose a danger. Some children are victims of cyber bullying or human trafficking. Parents must be aware of how their children are interacting on social media. Social media has its benefits, but it also has its risks. Technology has affected how children are communicating with their peers. The COVID-19 pandemic has caused children to feel more isolated from the outside world. Children need social interaction to develop critical thinking skills. Isolation can lead to depression in some instances. Online communication cannot replace offline experiences that are shared with friends and family. In today’s discussion, I will talk about how technology can impact a child’s socia...

  In college, I realized the importance of having a personal brand on social media. My personal brand showcases my creativity through writing and multimedia. Job seekers can use an online personal brand to display to potential employers how their skills and qualities set them apart from other candidates. Businesses establish online brands to showcase their products and services to their target audience. To stand out from the competition, strategic communicators must produce online messages that create an impact and start conversations that can build relationships with clients. Social media has the capability to bolster or damage a company’s brand. When a company suffers backlash from a post on its social media page, then its trust with its customers is damaged. In today’s discussion, I will talk about how to protect and build online brands.      Protecting Brand Reputation Strategic communicators must have safeguards in place when there is a comment that displeases...

  I was not familiar with crowdsourcing until this class. I have taken part in many surveys throughout my life. Surveys are more focused on giving specific questions that do not give participants as much leeway in how they answer. Crowdsourcing allows participants to have more creativity in their answers to certain questions. Crowdsourcing is beneficial for strategic communicators to use to engage with their audience and gain new ideas to build their brand. In today’s discussion, I will talk about how social media and crowdsourcing is beneficial for strategic communicators to gain new insights that can grow their company’s brand.    Social Media: A Critical Component of Crowdsourcing Strategic communicators can use social media to their advantage when it comes to crowdsourcing. Social media plays a key role in bringing people of different perspectives together. Companies that want to have a diverse portfolio of participants for a crowdsourcing campaign should use soci...