A Storyteller's Musings on Strategic Communication and Leadership

  As I was browsing through the programs on Netflix, I came across a documentary from 2020 called The Last Blockbuster . Honestly, I was surprised to know that a Blockbuster store is still open after Netflix shut down the once dominant video rental company. Blockbuster Corporate’s crucial mistake was not accepting the offer to buy Netflix for $50 million in 2000. The corporate leaders at Blockbuster missed out on a company whose annual revenue amounted to almost 25 billion in 2019. Netflix’s steady growth in sales can be contributed to word-of-mouth marketing. Word-of-mouth marketing plays a vital role in building a brand that customers will share with their friends and family for years to come.    A photo of the manager of the last Blockbuster store in Bend, Oregon .Photo from DirectExpose.com Joining the Conversation In order for a business executive to effectively use word-of-mouth marketing for their company, he or she needs to interact with consumers on a consist...

     Today's discussion will focus on the Diffusion of Innovations theory, which was popularized by Professor Everett Rogers in 1962. His theory of change focuses on how products can evolve or be re-invented over a rate of time in order to better meet the needs of the public. Diffusion is referred by Rogers as "the process by which alteration occurs in the structure and function of a social system," (Rogers, 1995, p.5). At the core of the diffusion process is the transfer of information an individual communicates about an innovation to another individual or group. Successful efforts to diffuse an innovation make the difference between products that many of us cannot live without in our daily life and products that fall by the wayside.                                                       There are some inventions that revolutionize a ...

 My name is Lindy Oller. I am a former journalist from Georgia. I worked as a reporter for the Opelika-Auburn News in Auburn, Alabama. I received a Bachelor of Science  degree in Mass Communications from the University of West Georgia. I am currently working on getting my Master of Science degree in Strategic Communications from Troy University.  In this blog, I will focus on strategic communications and emerging media. The topics I will discuss include diffusion of innovations, interpersonal influence,  opinion leadership and diffusion of  innovations, social media and opinion   leadership, leadership and communication within internal, external and government groups, developing a strategic communication strategy that supports a vision, leadership in message development and placement, leadership media strategies  regarding crisis and change, measuring success in strategic communication leadership and the future of strategic communication.  ...